Websites That Don't Suck
Professional, hand-coded websites for small businesses. Fast, modern, and built to actually bring in customers.
100%
Hand-Coded
<2s
Load Time
SEO
Built In
HWK Lighting
"A bold, responsive portfolio website for a London-based lighting company, showcasing architectural lighting through interactive galleries and product displays."
Why Citra?
We do things differently. Here's why businesses choose us.
Hand-Coded Quality
No page builders, no templates. Every line of code is written by hand for maximum performance and flexibility.
Lightning Fast
Optimised for speed from the ground up. Your site loads in under 2 seconds, every time.
SEO Built In
Proper semantic HTML, meta tags, and performance optimisation so you actually get found on Google.
Mobile First
Designed for mobile from day one. Your site looks and works perfectly on every device.
Modern Expert Development
We use the latest technologies and best practices to build websites that are fast, secure, and maintainable. No WordPress, no page builders.
Every project is built with scalability in mind. As your business grows, your website grows with you. Citra exists for one reason: to put an end to crap websites. No fluff, no rip-offs, just websites that don’t suck.
All Code. No Vibes.
We don't use drag-and-drop builders or bloated templates. Every website we build is hand-coded from scratch, giving you complete control over performance, design, and functionality.
The result? Websites that load faster, rank higher, and stand out from the cookie-cutter competition.
We Handle the Tech Jargon
HTML, CSS, JavaScript, SEO, APIs, deployment pipelines, responsive breakpoints, accessibility standards, performance budgets - sound overwhelming? That's exactly why we exist.
You Focus on Business
Tell us what you need. We'll translate your vision into a clean, modern website.
We Speak Both Languages
We bridge the gap between technical complexity and clear communication.
No Jargon Left Behind
Every acronym, every framework - we handle it so you don't have to.
Meet Daniel
Hey, I'm Daniel. The founder, developer, coffee-drinker, and entire team behind Citra. After years in professional software development, I got fed up watching small businesses get stuck with terrible websites and agency invoices that could fund a small moon landing. So I started Citra.
Let's be honest: most small business websites are awful. Your customers think so too - they just quietly leave and go to your competitor instead.
No bloated teams, no account managers forwarding your emails down a chain of people who don't care. Just me, your project, and a genuine interest in making it great.
We talk like humans, I tell you what things actually cost, and we build something you're proud to put your name on. No jargon, no surprise invoices, no drama.
What Clients Say
"Daniel took this brief and expanded on it quite quickly as we both had new ideas along the way. More importantly he was very patient as my ideas and web identity developed during the build. Very very happy with the end result."
Sam Hawkes
HWK Lighting
"His pricing for both website creation and hosting is extremely competitive, and the quality of work speaks for itself. "
Sam Andrews-Stedman
Long Arms Windows
Clear, Simple & Affordable
No hidden fees. No surprises. Just honest pricing for quality work.
Simple
A clean, professional website to establish your online presence — like this one.
starting from
- Up to 3 pages - ideal for home, about & contact
- Custom design - no templates
- Mobile-responsive - looks great on any device
- Foundational SEO - your site will be found
- Social media links & map embed
- Google Business Profile support
Functional
For businesses that need their site to do something — take bookings, handle enquiries, or run a specific workflow.
starting from
- Everything in Simple, plus:
- Interactive features - bookings, scheduling systems, enquiry flows etc.
- Custom interactive features
- CMS so you can update content yourself
- Third-party integrations (e.g. SendGrid, Calendly)
- Up to 15 pages
e-Commerce
A full online store — products, payments, inventory, and everything you need to sell online.
starting from
- Everything in Functional, plus:
- Product catalogue & management
- Secure checkout & payment processing
- Inventory & order tracking
- Customer accounts & login
- Discount codes & promotions
Basics
Everything you need to stay online, nothing you don't.
Best for simple, low-traffic sites.
per month
- SSL, DDOS and bot protection
- Up to 10,000 monthly visitors
- 2 content edits per month
- 72 hour support response time
Growth
For sites that are actually working for your business.
Established businesses with growing traffic.
per month
- Everything in Basics, plus:
- Up to 100,000 monthly visitors
- 10 content edits per month - keep things fresh
- Priority support - you're not waiting in a queue
Scale
When your site is a core part of your revenue.
Can't see what you need? Let's figure it out.
- Unlimited visitors and bandwidth
- Custom API integrations
- Global CDN
- Custom back-office integrations
- IT Support
- Custom performance tuning
Add-ons & Extras
Enhance your website with additional services tailored to your needs.
Custom CMS
Manage your content directly with a fully configured CMS system.
Accept Bookings
Manage your availability and accept bookings directly from your website.
Analytics & Reporting
Monthly performance reports and insights.
Email Registrations
Collect your customers' email addresses and send them your marketing material.
e-Commerce
Sell your products directly from your website, with a fully integrated e-commerce platform.
Custom Integration
Integrate your existing solutions or custom software with your website.
Got Questions?
Here are the ones I get asked most.
There are no plugin conflicts, no theme bloat, and no ongoing CMS update overhead. The result is a lean, performance-focused site built on open web standards. All without platform lock-in.
(For a deeper breakdown, see our full comparison blog.)
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Tips, guides, and web design advice.
